20 Inspiring Content Ideas to Elevate Your Instagram Business Profile

by Conte.ai 25 min read upd on Feb 22, 2023

As a business owner, you understand the importance of having a strong presence on social media, and Instagram is no exception. Do you ever find yourself staring blankly at your feed, unsure of what to post on Instagram for your business? Creating engaging content for your business's Instagram can be a real challenge, but it's crucial to keep your audience interested and attract new followers. 

That's why we've got you covered with this article! In the following paragraphs, we'll share some creative and effective ideas for Instagram posts that will help you connect with your audience and grow your following. Whether you're promoting a product, service, or just your brand, these post ideas will help you create content that captivates and converts. 

So, let's get started and take your Instagram strategy to the next level! 

There's another solution that can save you time and effort: Conte.ai! 

Conte.ai is an innovative social media AI autopilot that can create and publish content on your behalf, freeing up your time to focus on other aspects of your business. 

Get ready to discover a game-changing tool that will transform your social media strategy!


Post About Your Products

Instagram is a visual platform, and users expect to see eye-catching content that will grab their attention. By showcasing your products in all their glory, you'll not only be able to drive sales, but also promote your brand and increase engagement with your followers.

However, when photographing your products for Instagram, it's important to avoid making them look like ads. Instead, you should aim to showcase your products in an aspirational yet relatable setting that your audience can picture themselves in. This means choosing backgrounds, props, and lighting that will help to highlight the features and benefits of your product in an appealing way.

In addition to the visual aspect of your posts, you should also focus on crafting rich and interesting captions. Avoid simply including a product name and a few trending hashtags. Instead, consider using each post as an opportunity to pitch your product to your followers. 

By combining high-quality visuals with engaging captions, you can create posts that not only promote your products, but also build relationships with your followers. This will help to increase brand loyalty and drive more sales over time. 

source: unrefinedbakery

Create Trending Reels

Short-form video content has become incredibly popular on social media, and if you're looking to grow your presence on Instagram, then you need to make use of Reels. 

Reels are short videos that are engaging, fun, and can help you reach a wider audience. In fact, the Instagram algorithm rewards Reels and makes them more visible to other users, so if you want to go viral on Instagram, then posting Reels is a great strategy.

Posting plenty of Reels is a great way to maximize your Instagram engagement. Not only do they provide an opportunity to showcase your brand and products in a fun and entertaining way, but they also allow you to reach a much wider audience. So, if you're looking to grow your following on Instagram, then start creating Reels today.

Whether it's sharing your latest product launch, creating fun tutorials, or joining in on popular trends, there are plenty of ways to create engaging Reels that your followers will love. So, start brainstorming and get creative, and watch as your Instagram content strategy skyrockets!

source: chapteronebookstores

Take followers behind the scenes

If you're looking for ways to boost your engagement on Instagram, taking your followers behind the scenes can be a great idea of what to post on Instagram. Followers love to see what goes on behind the scenes of your business because it creates transparency and allows them to feel like they're getting to know the "real" you behind the brand. This can build trust and foster a deeper connection with your followers, ultimately leading to increased engagement and loyalty.

Behind-the-scenes content also offers a refreshing change of pace from the stream of product images that many brands tend to share on social media. By showcasing your team, your office, and your creative process, you can give your followers a unique and personal view of your brand.

The good news is that behind-the-scenes content doesn't have to be as polished as some of your other images. In fact, many brands prefer to keep their behind-the-scenes content exclusively for their Stories. This allows you to share candid and unfiltered moments with your followers, creating a more authentic and relatable experience.

source: wishuponmagic

Post User-Generated Content

User-generated content (UGC) has become a crucial aspect of marketing for businesses. UGC is any type of content created by consumers or fans, rather than the brand itself. This content can range from photos, videos, product reviews, and more. UGC is an effective tool for building brand awareness, trust, and loyalty, as it showcases a brand's products or services in real-life scenarios, through the eyes of real customers.

By using Instagram's "Add Yours" sticker, you can encourage your audience to contribute their own content to your story, whether it's photos from your event or their favorite way to style your newest product. 

Alternatively, use Instagram's random prompts to start conversations with your followers. 

Reposting UGC is also a great Instagram post idea and a way to boost credibility and forge relationships with fans and customers. To make it easy for your followers to create content for your brand, share your hashtag on your Instagram profile. 

source: planetbox

Feature employees

Behind every successful business is a team of hardworking and dedicated individuals who keep the wheels turning. Yet, many businesses often forget to give credit where credit is due - to their employees. By featuring your employees on your social media platforms, you not only show appreciation for their hard work but also give your followers a glimpse of the faces behind the business.

Introducing your employees to your audience is a great Instagram post idea and a way to showcase the unique skills and talents that each individual brings to your team. You can highlight their role in the business, their interests, and even share some fun facts about them. Doing so not only adds a personal touch to your brand but also helps to build a sense of trust and connection with your audience.

source: thesill

Announce Launch of New Products or Business Milestones

Let's think about other ideas about what content to post on Instagram. Ready to launch a new product or share a major business milestone? Instagram is the perfect platform to share your news and create a buzz around your brand. But how do you make your announcement stand out and get people excited? Here's an idea:

First, choose an eye-catching visual to go along with your announcement. This could be a photo or video of your new product, a behind-the-scenes look at your business milestone, or even a graphic that showcases the key details of your news.

Next, craft a caption that tells your audience what they can expect from your new product or business update. Be sure to highlight the benefits of your new product, and how it will help your customers solve a problem or meet a need. For a business milestone, share some of the challenges you faced and how you overcame them, as well as the positive impact it will have on your customers and the industry.

Finally, don't forget to include a call-to-action in your caption. Encourage your followers to visit your website to learn more about your new product, or to leave a comment with their thoughts and feedback. 

source: passionforfashion_byshivani

Host a Contest or Giveaway

Hosting a contest or giveaway is an awesome Instagram post idea for business! Here's an idea to get you started:

First, choose a prize that's relevant to your brand and that your followers will be excited about. It could be a free product or service, a discount code, or even a gift card to a popular retailer. Make sure the prize is valuable enough to motivate people to participate, but also something that won't break the bank.

Next, decide on the entry requirements. You could ask your followers to like the post, follow your account, tag a friend in the comments, or even share the post to their own feed or story. Just be sure to comply with Instagram's promotion guidelines to avoid any issues.

Finally, create a visually appealing post to announce the contest or giveaway, and make sure to include all the details, such as the prize, how to enter, and the deadline. You could even create a graphic or video to make the post stand out even more.

By hosting a contest or giveaway, you'll be able to increase engagement on your Instagram account, attract new followers, and build excitement around your brand. So go ahead and get creative with your contest ideas, and watch your audience grow!

source: spada_clothing

source: chapteronebookstores

Share Seasonal Posts

Whether it's summertime or the holiday season, tapping into the seasonal spirit is a great way to connect with your followers. You could post about seasonal activities, popular food and drinks for the time of year, or even share your favorite seasonal products.

But seasonal content isn't just limited to the major holidays. Think about the little moments that make each season unique, like the first snowfall of the year, the start of baseball season, or the first day of school.

By creating seasonal content, you'll be able to relate to your followers on a personal level and keep your content fresh and exciting. So go ahead and get creative with your seasonal posts, and let's make this year the best one yet!

source: shopbando

Post An Inspirational Quote

Inspirational quotes can provide a refreshing break from the negativity that can sometimes dominate social media. They can also help your followers feel motivated and inspired, which can be especially valuable in today's fast-paced world.

To incorporate inspirational quotes into your business's Instagram feed, consider creating a quote template that includes your brand's fonts and colors. This can be easily done using a graphic design tool like Canva. By using a template, you can easily swap out the quote while keeping your brand's aesthetic consistent.

By sharing inspirational quotes that align with your brand's values, you can create a more meaningful connection with your followers. So next time you're struggling to come up with content to post on your business's Instagram, consider sharing a quote that inspires and motivates your audience.

source: purewowbookclub

Promote an Event

If you're planning to host an event, Instagram can be a great platform for promoting it. To get your followers excited about your event, you can introduce the speakers or vendors and highlight the topics or sessions that will be covered. You can also offer early-bird discounts, give away tickets or event-related experiences, and use Instagram's Reminder feature to create a countdown to the event.

To promote your event effectively, consider creating posts or stories featuring each speaker or vendor, including their picture and bio. You could also host mini-lives with the speakers leading up to the event. Highlighting the topics or sessions that will be covered can also help your followers envision the experience and get excited about attending. 

Additionally, offering early-bird discounts or giving away tickets or event-related experiences can generate buzz and encourage people to purchase tickets. Lastly, use Instagram's Reminder feature to create countdowns with optional reminders to keep your followers engaged and remind them of your event as it approaches.

source: forever21

Partner with Influencers for Content

Partnering with influencers can be a great way to quickly boost your brand's credibility and visibility on Instagram. While big name influencers can be effective, it's often better for small businesses to reach out to micro-influencers and nano-influencers. These influencers may have fewer followers, but they often have a highly engaged and loyal audience that trusts their recommendations.

When selecting influencers to partner with, look for those who align with your brand's values and aesthetic. You can also consider working with influencers who are based in your local area or within your niche. They can create content that showcases your product or service in a way that resonates with their followers.

By working with the right influencers and creating authentic and engaging content, you can build your brand's visibility and credibility on Instagram.

source: itcosmetics

source: forever21

Cross-promote with Other Brands

Cross-promoting with other brands on Instagram can be a valuable way to build relationships and show your customers that you're invested in your community. This can be done through intentional partnerships or quick shoutouts in your posts. By promoting other merchants, you can reach a wider audience and potentially gain new followers.

To effectively cross-promote with other brands, look for businesses that align with your values and target audience. You can partner with other brands to offer joint promotions or collaborations that benefit both of your businesses. Alternatively, you can simply mention other businesses in your posts and encourage your followers to check them out. This can be particularly effective when targeting a specific community, whether it's a local area or a particular industry.

By building positive relationships with other businesses and engaging with your community, you can increase your visibility on Instagram and build a strong and loyal customer base.

source: mossonyi

Ask questions and provide answers

Asking questions and providing answers on Instagram can be a great way to engage with your audience and provide them with the information they need to make a purchase. Take note of the questions you frequently receive in direct messages and create an FAQ post that addresses these common concerns. This can help to alleviate any doubts or concerns your audience may have and provide them with a smooth shopping experience.

In addition to FAQs, you can also ask your audience questions to encourage engagement and build a sense of community. This can be done through polls or open-ended questions in your posts or stories. By asking for your audience's opinions or experiences, you can create a sense of connection and encourage them to engage with your brand.

source: shoeihelmetsuk

Provide Tips and Tutorials

Providing tutorials on your business Instagram account is an effective way to demonstrate the value and benefits of your products or services. By showing your audience how to use or care for your products, you can create a more engaging and interactive experience that is both valuable and actionable.

Short, 30-second videos or carousel posts can be particularly effective in showcasing the features and benefits of your products. Whether it's a tutorial on how to use a specific feature, or a demonstration of how your product can solve a problem, video tutorials are a great way to increase engagement and build trust with your audience.

When creating tutorials, it's important to keep your target audience in mind. Make sure your videos are easy to follow and provide clear and concise instructions. By providing value and demonstrating the benefits of your products, you can increase the chances of making a sale and build a loyal customer base on Instagram.

source: hair2pearl

Make Carousel Posts

Consider using the carousel post format. Research has shown that carousel posts are the most engaging form of content on the platform, and can be used to showcase a range of different types of content.

One of the advantages of the carousel post format is that it allows you to tell a more complete and compelling story. Whether you're showcasing a new product line or highlighting the benefits of your services, the ability to include multiple images in a single post can help you communicate your message more effectively.

If you have a list of ideas or tips to share, a carousel post can be the perfect format to use. For example, if you're a fashion retailer, you could use a carousel post to showcase the top five trends for the season, with each image highlighting a different trend. By using the carousel post format, you can increase engagement and capture the attention of your target audience on Instagram.

source: ugaoo

Share Relevant Memes

When it comes to creating engaging content on your business Instagram account, don't underestimate the power of memes. Sharing memes can be a great way to connect with your audience, inject some humor into your feed, and drive likes and comments.

However, it's important to be strategic about the memes you share. Rather than simply posting a random meme, try to choose or create ones that are relevant to your audience or your business. For example, if you're a pet store, you could share a funny meme about dogs or cats that highlights the unique quirks of pet ownership.

Sharing memes can help humanize your brand and make your business more relatable to your target audience. It can also help increase engagement on your Instagram account, as followers are more likely to like and comment on content that makes them smile or laugh. Just make sure to keep your memes appropriate and on-brand to ensure that you're maintaining a professional image for your business.

source: ugaoo

source: girlboss

Share Customer Testimonials

Sharing customer testimonials is a powerful way to build trust and credibility with your audience. When people see that others have had positive experiences with your brand, they are more likely to trust and engage with your business. Consider sharing customer testimonials on your Instagram feed to showcase your happy customers and build a stronger connection with your audience.

To make the most of customer testimonials, choose reviews or feedback that highlight the unique value proposition of your business. This could include comments on your customer service, product quality, or ease of use. You can also create eye-catching graphics or visuals to display customer quotes in a way that fits with your brand aesthetic. When posting testimonials, be sure to tag and thank the customer who provided the feedback, which can also encourage more customers to share their experiences with your brand.

source: inkandvolt

Announce Discount Sales and Coupons

One of the most effective ways to attract customers and increase sales on Instagram is by offering discount sales and coupons. A well-timed and well-designed discount sale can be a powerful tool to generate interest, create buzz, and drive sales for your business. It is important to plan your sales strategy in advance, to make sure your discount offer aligns with your business goals and targets the right audience.

To create a successful discount sale post, use high-quality visuals and graphics that grab the attention of your followers. You can also use Instagram's "Swipe-Up" feature in your Stories to direct followers to your website, where they can use the discount code to make a purchase. Be sure to include clear and concise instructions on how to redeem the coupon and when the sale will end.

source: shopbando

Share Your Support For a Social Cause You Care About

Sharing your support for a social cause is a great way to show your brand's values and connect with your audience on a deeper level. It not only helps to build brand loyalty but also generates awareness for a cause that is important to you and your customers.

To effectively post about social causes on your Instagram, it's important to research and understand the cause and its relevance to your brand. Then, create posts that share your message and promote awareness. This can include sharing informative graphics, quotes, personal stories, or even showcasing your company's involvement with the cause. Don't forget to include relevant hashtags to help your message reach a wider audience.

source: thelittlemarket

Post a Story Behind Your Business

Sharing the story behind your business can be an effective way to humanize your brand and connect with your audience. Everyone loves a good story, especially if it’s about how someone overcame obstacles and built a successful business from the ground up. By sharing your story, you’ll give your followers a glimpse of the person behind the brand, and why you’re so passionate about what you do.

In addition to sharing your story, you can also talk about your future plans and goals for the business. This will give your followers a sense of where you’re headed and what they can expect from your brand in the future. It can also help to create a sense of excitement and anticipation, as people look forward to seeing how your business will grow and evolve. So don’t be afraid to share your vision with your followers and let them in on your plans for the future.


In conclusion, Instagram has become a crucial platform for businesses to reach their audience and build their brand. But with millions of businesses already on the platform, it’s crucial to create content that stands out. By diversifying your content, you can engage your audience in different ways, making sure you’re reaching them on a deeper level.

Posting about social causes, the story behind your business, and providing customer testimonials can help your brand appear more authentic and relatable. By posting discount sales and coupons, partnering with influencers, and creating video tutorials, you can provide value to your audience while also promoting your products.

Remember to keep things fresh and exciting by using a variety of post formats like carousels, memes, and Q&As. And always keep your audience in mind by choosing content that is relevant and valuable to them. With these tips, you can create an effective Instagram content strategy that will help your business grow and thrive on the platform.

Are you tired of constantly brainstorming content ideas for your business Instagram account? Meet Conte.ai, the innovative social media AI autopilot that can create and publish content on your behalf. Say goodbye to content creation stress and hello to effortless and engaging posts.

Get up to 10X more social media followers and clients
Awesome, effective, and unique posts
Automatic posting to your accounts
Autopilot runs without your input