Optimise Your Twitter Presence: Find the Ideal Time to Tweet

by Conte.ai 14 min read upd on Feb 15, 2023

Twitter is a fast-paced social media platform where the timing of your posts is just as important as the content you share. With millions of tweets being sent every day, it's crucial to know the best time to tweet to ensure your content gets seen by your target audience. In this blog, we will explore the best times to post on Twitter, and provide tips and tools to help you increase your engagement and maximise your efforts on the platform.

Finding the right time to tweet is essential for making the most out of your Twitter marketing efforts. By focusing your efforts on a few quality posts scattered throughout the day, you can increase your chances of getting seen by your followers and attracting new followers. To do this, you need to know when your target audience is most active on Twitter and when they are likely to see your content.

Twitter's updated algorithm has made the timing of tweets even more critical. People now have the option to switch between seeing the top tweets and the latest tweets, making it possible to see tweets in chronological order. This means that you need to ensure your tweets are posted at the right time to increase the chances of them being seen by your target audience.


Is there a best time to post on Twitter?

 One of the most critical aspects of Twitter marketing is timing - finding the right time to post and reaching your audience when they are most active. 

The question that many marketers and business owners ask is, "Is there a best time to post on Twitter?"

The short answer is that it depends. 

Twitter is a fast-paced social media platform, with tweets and notifications appearing in real-time. It's difficult to determine an absolute best time to post because different audiences are active at different times, depending on their location, work schedule, and personal habits.

Why does posting at the right time matter?

The relevance of posting at the optimal time on Twitter has increased with the latest change in the platform's algorithm. 

Twitter has been using an engagement or popularity-based feed since 2016, but following users' feedback, the social media giant has now introduced the option to switch to a reverse-chronological feed

This means that users will now see tweets as they are being posted, with the latest tweets appearing at the top of the feed. However, as time passes, newer tweets will take their place.

This is why it's crucial to publish your tweets when your audience is most active, or schedule them for the right time. If you post a tweet when your audience is not online, it may get lost in the sea of information, and you'll miss the chance to connect with your followers and make an impact. But if you post at the right time, your tweets have a better chance of being seen and interacted with, leading to increased engagement and reach.

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When Is the Best Time to post on Twitter?

Contrary to popular belief, there is a specific time that can be considered the best to post on Twitter. While it may vary based on several factors, such as your target audience, the nature of your business, and your goals, there are some general windows of opportunity that can be helpful.

The Most Active Hours on Twitter

Based on a study of 4.8 million tweets, the worldwide average shows that Twitter is most active between 11 AM and 1 PM. However, it is essential to keep in mind that this could vary based on the time zone you are trying to reach.

What is the Best Time to post on Twitter by day?

Here is a breakdown of the best times to tweet on each day of the week:

  • Monday: 8 AM to 4 PM
  • Tuesday: 9 AM to 4 PM
  • Wednesday: 8 AM to 3 PM (best day to tweet)
  • Thursday: 9 AM to 12 PM
  • Friday: 8 AM to 1 PM (best day to tweet)
  • Saturday: 9 AM to 10 PM (worst day to post)
  • Sunday: 9 AM to 12 PM

source: SproutSocial

It is crucial to note that there is no one-size-fits-all answer to the best time to tweet. These are just general guidelines, and you may find that a different time works best for your unique circumstances. According to the study, it was found that engagement on Twitter tends to be higher during weekdays and lower on weekends when people are occupied with personal activities.

The Best Time to Post on Twitter

While most Twitter users are active during the popular times mentioned above, it also means you have more competition. 

However, the best times to tweet are Wednesday and Friday at 9 AM. Additionally, the best days to post on Twitter are Wednesday and Friday, while Saturday is considered the worst day to post.

What is The Best Time to Tweet For Maximum Exposure?

Maximising the exposure of your tweets can be achieved by posting at the right time. According to studies, the following are the best times to tweet for maximum exposure:

  • Tweets posted between 2:00 a.m. to 3:00 a.m. tend to receive the most clicks
  • The peak number of clicks per post occurs between 2:00 a.m. to 4:00 a.m.
  • The morning hours from 9:00 a.m. to 1:00 p.m. are the times when you are likely to receive the least number of tweets.

The Best Time to Tweet for Retweets and Favorites

Studies have also revealed the times in a day when tweets receive the highest number of retweets and favorites

Here's a look at the best times to tweet for retweets and favorites:

  • The 9:00 p.m. hour in the UK is when tweets receive the most retweets and favorites.
  • The hours between 8:00 p.m. to 11:00 p.m. tend to have the highest engagement in terms of retweets and favorites, with peak engagement occurring at 9:00 p.m. and 10:00 p.m.
  • The lowest engagement for retweets and favorites is observed at 3:00 a.m.

What Are the Best Times for Different Types of Engagement?

When planning your Twitter strategy, it's important to consider what type of engagement you're hoping to receive from your tweets. Whether you're looking for likes, retweets, clicks, or just hoping to grab someone's attention, timing can play a big role in your success.

  • According to studies and data, the most engagement on Twitter typically happens between 2:00 a.m. and 3:00 a.m. This may be due to the fact that fewer people are tweeting during these hours, making it easier for your content to stand out. 
  • However, engagement tends to drop off during the traditional work hours of 9:00 a.m. to 5:00 p.m.
  • If you're hoping to receive favorites and retweets, your best bet is to tweet in the evenings and late at night. This is when people tend to have more free time to scroll through their Twitter feeds and engage with content.
  • Time zones can also play a big role in your success, so be sure to consider the peak tweeting times for your target audience. For example, if you're hoping to receive a high click-through rate (CTR), aim to tweet between 1:00 p.m. and 3:00 p.m. on Mondays and Thursdays. This is when people are most likely to click on links and visit your website.
  • It's worth noting that engagement tends to drop off after 8:00 p.m. on weekdays and after 3:00 p.m. on Fridays, so try to avoid tweeting during these times if possible.
  • Finally, it's important to consider the role that images can play in boosting your engagement. Including images in your tweets has been shown to increase click-throughs by 36% and website visits by 31%. So, make sure to take advantage of this tool when crafting your Twitter strategy.

Unlock the secret to success by learning about Engagement Rates. Read our article now to discover how to calculate your engagement rate and how it can impact the best time to post on Twitter. 

A Guide to Optimal Posting Time Based on Industry

When deciding when to post on Twitter, the industry you are in and your target audience should be taken into consideration. For example, the posting habits of B2B and B2C businesses may differ.

Here are some recommended posting times based on Central Standard Time:

  • For B2B businesses, the best time to tweet is between 9 a.m. and 4 p.m. from Monday to Thursday, with the peak hours being between 11 a.m. and 1 p.m.
  • B2B businesses receive the most retweets at 5 p.m. on weekdays.
  • The best click-through rate (CTR) for B2B businesses is at 6 p.m. on weekdays.
  • For B2C businesses, the best time to tweet is from 12 p.m. to 1 p.m. with the optimal day being Tuesday.
  • B2C businesses receive the best engagement on weekends.

Below are some examples of recommended posting times based on industry (all times in CST):

  • For the Education industry, the best day to post is Saturday and the worst day is Sunday, with the best time being 5 p.m. to 6 p.m. on Saturday.
  • In the Tech industry, the best days to post are Tuesday and Wednesday and the worst day is Sunday. The best time to post is 9 a.m. on Tuesday.
  • For the Health industry, the best day to post is Wednesday and the worst day is Sunday. The best times to post are between 8 a.m. and 2 p.m. on Wednesday.
  • In the Finance industry, the best day to post is Tuesday and the worst day is Saturday. The best times to post are from 1 a.m. to 5 a.m. on Tuesday and 2 p.m. on Sunday.
  • For the Recreation industry, the best day to post is Friday and the worst days are Saturday and Sunday. The best time to post is 9 a.m. on Friday.

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How to Find the Best Time to Post on Twitter

Twitter Analytics is a valuable tool that gives you a comprehensive view of your tweet impressions, profile visits, and other engagement metrics. With this data, you can optimize your posting strategy and track your progress over time. 

Join us as we explore the benefits of using Twitter Analytics to boost your social media presence and maximize your results on the platform. 

Utilise free Twitter analytics tools to get an overview of your Twitter performance. Here's how:

Access the analytics section of your Twitter account to view the engagement metrics of your account for the past month.

In the "Tweets" section, you will find detailed information about your tweet activity. Use the drop-down menu in the top right corner to select the desired time period.

You can also hover over the graph to quickly see the tweet activity data for a selected period. This includes the number of tweets you sent, as well as organic and paid impressions on a particular day.

Get a glimpse of your top tweets and their corresponding impressions, engagement, and engagement rates. This will give you a better understanding of the type of content that resonates with your audience.

On the right side, you can view the graphical representation of engagement rate, clicks, retweets, likes, and replies.

These insights will aid you in determining the best time to post on Twitter with confidence. Use the information you have gathered to test and refine your posting strategies.

Frequently Asked Questions

Q: What is the best time to post on Twitter?

A: The optimal time to tweet varies based on your target audience. However, the most common time for tweeting is between 8 AM to 10 AM and 6 PM to 9 PM. If you aim for higher engagement, post early in the morning (7 AM to 9 AM) or late at night (8 PM to 11 PM).

Q: Which day is the best to post on Twitter?

A: There isn't a fixed best day. Wednesday, Thursday, and Friday are known to bring better engagement compared to other days, but weekends should be avoided. It is recommended to find out your best day to post by using the tips mentioned in this blog, as it also depends on your niche.

Q: Does timing matter when tweeting?

A: Yes, it does. The recent changes in Twitter's algorithm have brought back the reverse-chronological feed, meaning that Twitter users can see new tweets in real-time. It's important to post when your audience is active to maximize engagement.

Q: Is Twitter effective for marketing purposes?

A: Absolutely, Twitter is a powerful tool for marketing. With over 353 million active users, it is one of the most widely used social media platforms for news and updates.


Posting on Twitter can be a great way to reach your target audience and promote your brand. However, in order to maximize engagement, it's important to consider the best time to post. 

This can vary depending on your industry, target audience, and type of content, but some general tips include avoiding weekends, posting during working hours for B2B businesses, and early in the morning or late at night for better engagement.

 It's also helpful to use Twitter Analytics to track your progress and find the most effective posting strategy for your account. By following these guidelines, you can make the most of your Twitter presence and reach your goals with ease.Are you tired of trying to figure out the best time to post on Twitter and feeling overwhelmed with the amount of content you need to create? Look no further! Conte.ai is here to take the burden off of your shoulders. 

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