Mastering the Art of Hashtags: A Guide to Promoting Your Brand on Twitter

by 22 min read upd on Mar 7, 2023

In today's digital age, social media has become an integral part of our lives. With billions of users across various platforms, social media has also become a powerful tool for businesses to promote their brand and connect with their target audience. 

Twitter, in particular, is a popular platform for businesses to market themselves and increase their online visibility. One of the most effective ways to do this is by using twitter hashtags. Hashtags help to categorise content, making it easier for users to find and engage with specific topics. 

However, simply adding random hashtags to your tweets won't necessarily lead to success. To truly utilise hashtags to promote your brand on Twitter, you need to understand the best practices for hashtag usage. 

In this article, we will explore how to use hashtags on Twitter to effectively promote your brand and connect with your target audience.


What Are Twitter Hashtags?

When Twitter gained momentum, hashtags became one of the platform's distinguishing features. Hashtags consist of two elements.

The first element pertains to the "#" symbol. It is not inaccurate to assert that Twitter propelled this symbol to fame. The effect was so pronounced that even Instagram users began incorporating it.

The second element comprises of the phrase that follows the symbol, completing the hashtag.

Today, hashtags are an integral component of Twitter. Consequently, Twitter hashtags refer to any word or phrase preceded by the symbol #.

Twitter hashtags are employed in tweets that relate to a specific topic. You can designate a hashtag, such as '#business', to your tweet, so all users who are interested in science fiction and who are monitoring and following that hashtag stream can view it. It is an excellent approach to enhance your visibility, cultivate your following, and build relationships.

What is the purpose of a hashtag?

A Twitter hashtag amalgamates various users' discussions into a single stream, which you can locate by searching for the hashtag in Twitter Hashtag Search or by using a third-party monitoring tool.

Consequently, if Twitter users, who are otherwise unconnected, converse about a similar topic using a specific hashtag, their tweets will manifest in the same stream. Thus, Twitter hashtags solve a coordination predicament and facilitate discussions. Frequently, popular hashtags on Twitter become trending topics- topics that several individuals are discussing, resulting in them becoming a "trend."

Hashtags are useful for centralising conversations related to live, in-person events, conferences, live webinars, or other marketing campaigns you're conducting.

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What are Twitter trending hashtags?

Interacting with trending Twitter hashtags can also help you entice a highly pertinent audience who is keen on what you have to express. A few people might come across your products via these hashtags, while others might initiate following your brand.

What does it signify for a Twitter hashtag to become "trending"? Twitter trends are located on the "What's happening" sidebar on desktops or the search tab on mobiles and demonstrate the topics that are currently gathering momentum and steering the conversation on Twitter. These topics, news stories and popular hashtags are selected based on global trends, regional ones, or related to an individual's own interests, as per user settings and the Twitter algorithm.

One dependable source of Twitter hashtag concepts is the routinely occurring hashtag holidays that repeatedly enter the ranks of the top Twitter hashtags when they take place. We've produced a comprehensive yearly calendar of hashtag holidays that you can effortlessly slot into your publishing plans.

Apart from these more anticipated top hashtags, Twitter trends crop up quickly around the day's news, events and even memes that gain unexpected viral traction.

While taking part in popular hashtags on Twitter and discussions is recommended, make sure you entirely understand the significance of a given hashtag and scrutinise its relevance to your brand voice and identity before posting a tweet. Just as brands have found themselves misappropriated by groups looking to distort their message, hashtags employed in developing trends can quickly take on additional, unexpected connotations.

That's why using hashtag search and research tools can assist you proficiently and effectively incorporate hashtags into your forthcoming content.

Why Are Twitter Hashtags Important?

One of the key benefits of using Twitter hashtags is that they can help increase the visibility of your tweets and encourage engagement.

It's important to choose a phrase or word that is relevant to your brand or message when using hashtags. This is because when someone searches for a specific hashtag in the Twitter search bar, they will find all the public posts and profiles that use that hashtag.

In today's social media landscape, influencers are the ones who have the power to make or break a brand. With millions of people using Twitter, thousands of tweets are posted every second. This means that in the few seconds it takes to read this sentence, numerous tweets have already been posted from various parts of the world.

The estimated lifespan of a tweet is about 18 minutes. After this time, your tweet will only be visible to those who specifically visit your Twitter profile. However, if you attach a hashtag to your tweet, it can live longer and has the potential to reach a larger Twitter audience, resulting in more views and likes.

Twitter hashtags offer a simple and efficient way to categorise and group tweets, keeping people engaged. By using hashtags in your tweets, users can easily find and explore topics that are relevant to them, and also filter out tweets they aren't interested in.

Moreover, Twitter hashtags help users find relevant information quickly and efficiently, saving them time from scrolling through the entire feed. They also offer an opportunity for like-minded users to have a discussion on the platform.

For brands looking to drive more engagement through their tweets, using hashtags can result in higher click rates, retweets, replies, favorites, and likes, leading to increased exposure for their brand.

How To Use Twitter Hashtags

Attach It To Meaningful and Organised Tweets

Twitter hashtags can be a powerful tool to increase the reach and engagement of your tweets, but it's important to use them correctly. One of the key rules for using hashtags on Twitter is to attach them to meaningful and organised tweets. This means that your tweets should be relevant to your industry or brand and well-organised, so that visitors to your profile can easily understand what you're tweeting about.

To ensure that your tweets are seen by a wider audience, it's also important to use hashtags that are relevant to your content. For example, if you're tweeting about a new product, use a hashtag that relates to your brand and product, such as #NewProductLaunch or #BrandNew. Avoid using hashtags that have no relation to your content, as this can be seen as spam and lead to your account being blocked.

Here are some examples of hashtags that can be used for different industries or topics:

  • #Fashionista for fashion-related tweets
  • #GamingCommunity for gaming-related tweets
  • #HealthyEating for nutrition and health-related tweets
  • #StartupLife for entrepreneurship-related tweets
  • #ThrowbackThursday for nostalgic tweets
  • #MotivationMonday for inspirational tweets

Remember to keep your tweets organised and relevant, and use hashtags wisely to increase your reach on Twitter.

source: Shining3D

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Avoid Punctuations and Space

To make the most out of your Twitter hashtags, it's essential to avoid punctuations and spaces. For example, writing "#healthy_lifestyle" instead of "#healthy lifestyle" or "#2023Goals" instead of "#2023 Goals." This helps your hashtags appear easily searchable for users interested in the topics you're tweeting about.

Additionally, avoid using too many hashtags in a single tweet. Using too many hashtags can make your tweet look cluttered and spammy, and it may reduce engagement. A good rule of thumb is to use no more than two or three hashtags per tweet.

Remember that the key to successful hashtag use is to make them meaningful and relevant to your tweets. Hashtags are a powerful tool for growing your reach and engagement, but only if you use them wisely.

Spell The Words Correctly

Using correct spelling in your Twitter hashtags is crucial for ensuring that your tweets reach the right audience. Misspelling a word in your hashtag can result in your tweet getting lost in a sea of irrelevant content. For example, if you're tweeting about your favorite dessert and using the hashtag "#IceCream," make sure you spell it correctly to ensure that people searching for that hashtag will find your tweet. Here are some other examples of correctly spelled hashtags to use in your tweets:

  • #FitnessGoals
  • #TravelAdventure
  • #FoodieFriday
  • #TechTrends
  • #Fashionista

Remember to always double-check your spelling before hitting the tweet button!

source: TheAirportPost

Use Hashtags For Trending Topics

When using Twitter hashtags, it's essential to keep up with the latest trends and use them to your advantage. Here are some examples of hashtags for trending topics:

#Oscars2023: If you're in the entertainment industry, you can use this hashtag to talk about the upcoming Oscars or to comment on the nominations and winners.

#ClimateAction: If your brand is focused on sustainability, you can join the conversation around climate change by using this hashtag and sharing your thoughts and initiatives.

#Bitcoin: If you're in the finance or tech industry, you can talk about the latest developments and news surrounding Bitcoin and use this hashtag to reach a broader audience interested in the topic.

#WorldCup2023: If you're in the sports industry, you can use this hashtag to talk about the upcoming World Cup and share your predictions or insights about the teams and matches.

#FashionWeek: If you're in the fashion industry, you can use this hashtag during fashion week events to share your thoughts on the latest collections and trends.

source: goreduxnow

source: brilliantmoonBM

Remember to use these hashtags in a relevant context and to mix them with other industry-specific hashtags to keep your tweets organised and focused.

Use Twitter Hashtags For Realistic and Useful Posts

Using Twitter hashtags for realistic and useful posts can be a powerful tool to reach a wider audience. For example, if you're a health and fitness coach, you can use hashtags such as "#HealthyLiving" or "#FitnessTips" to reach potential clients interested in those topics. You can also use hashtags related to current events or social issues, such as "#ClimateAction" or "#BlackLivesMatter," to show your support and engage with a wider community.

When creating a new hashtag, make sure it's unique, easy to understand, and relevant to your brand or message. For instance, if you're launching a new product, you can create a hashtag that reflects its unique selling point or benefits, such as "#CleanEatingMadeEasy" or "#EcoFriendlyFashion."

Remember, the purpose of using Twitter hashtags is to connect with people interested in your industry or topic. So make sure your hashtags are relevant, meaningful, and add value to your posts.

source: CoverTekInc

Don't Use Too Many Hashtags At A Time

Using too many hashtags in a tweet can be overwhelming and confusing for the audience. It's recommended to limit the use of hashtags to 1-2 per tweet. This will help you to focus on the main topic and make your tweet more readable and engaging.

Here are some examples of how to use hashtags effectively:

  • If you're a travel blogger and writing about a specific destination, use hashtags like #travel, #wanderlust, and #explore.
  • If you're sharing a recipe, use hashtags like #foodie, #cooking, and #yum.
  • If you're promoting an event, use hashtags like #eventplanning, #conference, and #networking.

source: TheHostbridge

Remember, the key is to use hashtags that are relevant to your content and audience. This will help you to reach a wider audience and increase engagement on your tweets.

Make Your Hashtag Easy To Remember

Having an easy-to-remember hashtag can also help in building brand awareness and creating a sense of community around your brand. For example, a company that sells eco-friendly products might create the hashtag "#GoGreenWithUs" to encourage people to join their movement towards sustainability.

Another example could be a fitness influencer using the hashtag "#FitFam" to create a sense of belonging among their followers who are all working towards their fitness goals together. By creating a memorable hashtag, you make it easier for people to remember your brand and include it in their own social media posts.

source: TNEnvironment

Add Hashtags To Giveaways

If you are planning to run a giveaway on Twitter, you can use Twitter hashtags like "#FreebieFriday," "#WinItWednesday," "#FreeStuffFriday," or "#GiveawayAlert." These hashtags will catch the attention of Twitter users and increase the visibility of your giveaway. It is also important to make sure that the hashtag is relevant to the prize you are giving away and that you follow the rules and guidelines of Twitter for giveaways.

source: NYXCosmetics

Use Location-Specific Hashtags

Location-specific Twitter hashtags can be a game-changer for your business. Here are some more examples of location-specific hashtags you can use:

  • #NYCfoodie for a restaurant in New York City
  • #LALife for a lifestyle blogger based in Los Angeles
  • #DubaiFashion for a fashion brand based in Dubai
  • #MelbourneCoffee for a coffee shop in Melbourne
  • #ParisArt for an art gallery in Paris

By using location-specific Twitter hashtags, you can target a specific audience and increase your visibility. Don't forget to also include general hashtags related to your business or industry to expand your reach even further.

source: gigadgets_

Jump Into Occasion and Time-Specific Hashtags

Using time-specific hashtags can be a great way to increase the visibility of your tweets. For example, #MotivationMonday, #WisdomWednesday, or #FridayFeeling are some of the most popular time-specific hashtags. By using such hashtags, you can align your content with a particular day or occasion, and it can help to increase engagement with your followers.

source: CuraSys

You can also use occasion-specific hashtags, such as #WorldCup during the soccer world cup, #Olympics during the Olympic Games, or #Halloween during Halloween. These hashtags will help to increase the visibility of your tweets, especially during events that are being widely talked about on Twitter.

Another example of occasion-specific hashtags is #NationalCoffeeDay or #InternationalWomensDay. These hashtags can help you to reach a wider audience and show your support for a particular cause or event. Just make sure that the occasion or event is relevant to your brand or industry before using the hashtag.

source: TheGlobalGoals

In summary, using time and occasion-specific hashtags can be an effective way to increase the visibility of your tweets and promote your brand or content. Just remember to use them sparingly and ensure that they are relevant to your brand and industry.

Find The Right Balance

Twitter hashtags can be a powerful tool to increase your reach and engagement on the platform. However, it is crucial to find the right balance between using broad and niche hashtags. Broad hashtags can increase your visibility but may not attract your target audience. On the other hand, niche hashtags can attract your target audience but limit your reach.

To find the right balance, it's essential to research and understand your audience's interests and use relevant hashtags that are both broad and niche. For instance, if you're a food blogger, #food is too broad, and #chocolatecake may be too niche. A good balance could be #dessertrecipes or #bakingtips.

Experimenting with different hashtags is essential to finding the right balance. It's recommended to start with broad hashtags and work your way towards finding the correct balance that works for your content. By using the right balance of hashtags, you can increase your visibility and attract your target audience, resulting in higher engagement on your tweets.

Analyse Your Hashtags & Draw Conclusions

Analysing the performance of your Twitter hashtags is crucial to understand which ones are bringing you the most reach, engagement, and clicks. By using tools, you can create reports that show you which hashtags have been the most successful for your tweets.

From there, you can draw conclusions and adjust your hashtag strategy accordingly. For example, if you notice that one particular niche hashtag is bringing you a lot of engagement, you can start using it more frequently in your tweets. On the other hand, if a broad hashtag is not bringing you much reach, you might want to switch to a more specific one.

It's important to remember that analysing your Twitter hashtags should be an ongoing process. You should regularly review your hashtag performance and make adjustments as needed. By doing so, you can continue to improve the reach and engagement of your tweets and grow your Twitter presence.

Some examples of hashtags you can analyse and draw conclusions from are #socialmedia, #marketingtips, #contentcreation, #digitalmarketing, and #branding.

How to find Trending hashtags on Twitter?

If nobody is searching for a hashtag, it is pointless to use it. Use these tools to find trending hashtags for your tweets to get the maximum engagements.


If you're looking for the latest topics or issues that people are talking about on Twitter, trending hashtags are the perfect place to start. Twitter makes it easy to find these hashtags by providing a personalised list of Top 5 Trends for you on the left-hand side of your profile page. You can click "Show more" to see up to 20 trending hashtags if you want to discover more.

Keep in mind that not all of the items in the trending list are hashtags; some may be topics instead. These topics can provide context for the hashtags that accompany them and help you understand why they are trending.

Your Top 5 Trends are tailored to your location and the accounts you follow, which means that you will see different trends from someone else in another location or with different interests. If you want to see trends from a different location, you can easily change it by clicking on the "Change" button.

If you're using the Twitter mobile app, you'll see the top 5 trends when you open the app. This can be a great way to stay up to date on the latest conversations and join in on the discussions using the relevant hashtags.

Examples of trending hashtags might include #BlackHistoryMonth, #Oscars2023, #COVID19, #InternationalWomensDay, #ClimateAction, #WorldCup, #GameOfThrones, and many others.


Hashtagify is a powerful tool for social media marketers and businesses looking to improve their reach and engagement on Twitter. This platform offers a variety of features that help you discover the most popular and relevant hashtags for your content.

With Hashtagify, you can identify popular hashtags that are relevant to your niche and target audience. For example, if you run a fashion blog, you can use Hashtagify to find popular hashtags like #fashionblogger, #styleinspo, or #OOTD. You can also see which influencers and competitors are using these hashtags, allowing you to join the conversation and connect with other accounts in your industry.

Another great feature of Hashtagify is the ability to target specific countries and languages. This is especially useful if you're running an international campaign or looking to expand your reach to new regions. You can use Hashtagify to find hashtags that are popular in specific countries or languages, allowing you to tailor your messages and content to your target audience.

Some examples of popular hashtags you can find using Hashtagify are #digitalmarketing, #foodie, #travelgram, #fitnessmotivation, and #entrepreneur.


Trendsmap is a great tool to see the latest Twitter trends from around the world. By simply clicking on a word or hashtag on the map, you can see results for a particular location. This is especially useful if you want to target your messages to a specific region or if you want to stay up-to-date on what's trending in different parts of the world.

For example, if you click on the hashtag #COVID19 on Trendsmap, you can see where the hashtag is most popular around the world. This can help you tailor your messaging and content to different regions, and ensure that you are staying on top of the latest trends and conversations.

Other examples of popular hashtags that you can explore on Trendsmap include #BlackLivesMatter, #ClimateChange, and #MeToo, among many others. By staying up-to-date on the latest trends and using the right hashtags in your content, you can increase your visibility and engagement on Twitter.


RiteTag is a great tool for finding the best hashtags for your tweets. When you type in a keyword, RiteTag will provide you with two lists of hashtags: trending and popular. The trending hashtags are ones that are currently being used a lot, while the popular hashtags are ones that have been used a lot in the past and still have high engagement rates.

Using RiteTag can help you stay up-to-date with current trends and ensure that your tweets are being seen by a larger audience. For example, if you are tweeting about a new restaurant opening, you might use the trending hashtags #newrestaurant or #foodie, as well as the popular hashtags #foodporn or #yum. By using a mix of both trending and popular hashtags, you can increase your chances of reaching a wider audience on Twitter.

How to create your own Twitter hashtag?

Creating your own Twitter hashtag can be a powerful way to promote your brand or message. Here are some tips to help you create an effective hashtag:

  • Determine the value you want to provide: Your hashtag should offer something of value to your followers, such as helpful information or exciting updates.
  • Be clear about your intention: Make sure your hashtag is relevant to the subject of your post and is not too broad. Use specific terms to target your audience.
  • Check if it has been used before: Conduct a search on Twitter,, etc, to ensure that your hashtag hasn't been used before.
  • Check for negative associations: Make sure your hashtag doesn't have a negative connotation or a meaning that could be hijacked by others.
  • Add your hashtag to tools: If your hashtag is unique, add it to Tagalus and other hashtag tools to help people find it.
  • Start using it: Once you've created your hashtag, start using it in your posts and encourage others to do the same. Don't spam people to check if it's working; make sure people understand what the hashtag means.
  • Set up alerts: Use tools like Twilert to set up email alerts whenever your hashtag is used, so you can stay on top of the conversation and engage with your audience.

Examples of unique hashtags could be #sustainablesunday, #mindfulmonday, #techtipstuesday, #wellnesswednesday, #throwbackthursday, #funfactfriday, and #selfcaresaturday.

How To Use Twitter Hashtags FAQs

How do you use hashtags correctly?

Here are the ways to choose hashtags correctly:

  1. Choose a relevant and popular hashtag that is likely to be used by your target audience.
  2. Use the hashtag in a relevant and interesting way that will add value to the conversation.
  3. Don’t forget to monitor the hashtag regularly to see how it’s performing and make adjustments as needed.

Does using hashtags on Twitter help?

Hashtags are commonly used on Twitter as a way to categorise tweets and make them easier to find. But do they actually help? Some studies suggest that using hashtags can indeed be beneficial. One study found that tweets with hashtags were 35% more likely to be retweeted than those without hashtags. Another study found that tweets with one or two hashtags got the most engagement, while those with three or more hashtags saw a significant drop-off in engagement.

How many hashtags should I use on Twitter?

The answer to this question depends on a few factors, including your goals for using Twitter and the specific platform you’re using. For example, Twitter allows users to add up to three hashtags to each post, but other platforms may have different limits. Generally speaking, it’s best not to use more than three hashtags per post, as this can appear spammy and reduce engagement. However, using one or two hashtags can help to increase the reach of your tweets and help you connect with new followers.

Do hashtags matter in 2023?

While hashtags may not be as essential as they once were, they’re still likely to stick around in some form or another. After all, they’re an easy way to add context and personality to a post. And as long as social media remains a key part of our lives, there will always be a need for hashtags. The appeal is obvious – they offer a quick and easy way to categorise content and make it more discoverable.


In conclusion, using hashtags effectively on Twitter can significantly increase the visibility of your business and help you connect with your target audience. By choosing relevant and popular hashtags, using them in a valuable way, and monitoring their performance, you can create a successful hashtag strategy. 

Remember to use no more than three hashtags per post, and avoid using hashtags that have negative connotations or have been hijacked. With these tips and tools at your disposal, you can make the most of Twitter hashtags to grow your business and engage with your customers.

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