Instagram as the Miami business angels' playground
28.7% of the investors have accounts on Instagram. 71.3% aren't present on this social network.
Among those with existing Instagram pages…
91% of the investors place content on their Instagram accounts. 9% leave them empty.
62% of the investors have public Instagram accounts open to anybody. 38% have private accounts where it's only possible to see posts after getting access from the owner.
48% of the investors have business pages on Instagram. 52% have personal ones.
78% of the investors fill in their profile descriptions on Instagram. 22% leave them empty.
53% of the investors add a business category in their profile descriptions on Instagram. 47% leave this space empty.
68% of the investors have the Story Highlights section filled in on their Instagram accounts. 32% don’t upload anything to it.
84% of the investors upload vertical videos called ‘Reels’ on Instagram (best suited for smartphones). 16% don’t use this format.
12% of the investors upload Instagram Guides. 88% don't use the format of little blogs by the platform.
32.2% of the investors have verified accounts on Instagram. 67.8% don’t have verification check marks near their account names.
82% of the investors publish posts regularly on Instagram. 18% are inactive.
On average, 1.2% of followers on a Miami angel investor’s account interact (like/comment/share) with every single post on Instagram.
34.6% is the maximum volume of followers on a Miami business angel’s account that interact (like/comment/share) with a single post on Instagram.
The three most interesting post topics for the investors’ followers on Instagram:
34.6% of followers interact with posts including investor’s media appearances;
12.9% of followers interact with posts about holiday party celebrations;
10.9% of followers interact with posts depicting an investor spending time with their families/loved ones.
The three least interesting post topics for the investors’ followers on Instagram:
0.5% of followers interact with posts, including birthday wishes to friends/loved ones/family members;
0.1% of followers interact with Q&A video posts;
0.01% of followers interact with posts about casual pastimes like going to restaurants, cinemas, date nights, etc.
During the week, followers interact with the investors’ posts on Instagram, most on Thursdays and Saturdays and least on Sundays.
During the day, followers interact with the investors’ posts on Instagram most actively between 13.00 and 23.00 GMT.
23 posts is the average number that the investors publish on their Instagram accounts per month.