22% of restaurants share snaps taken by their followers.
78% only post content produced by their team.
30% of restaurants congratulate their followers on numerous holidays.
70% don't use their social network accounts for this purpose.
46.7% of restaurants introduce their team members to the public on social media.
53.3% choose not to do it.
12% of restaurants present interviews with their team members.
88% don't produce this type of content.
27.8% of restaurants communicate with their followers via posts, including polls.
72.2% don't offer voting.
47.2% of restaurants communicate with their followers by questioning their opinions in the posts.
52.8% don't do it.
100% of restaurants post photos of meals from their menus.
60% of restaurants let their followers know about menu updates.
40% don't post about it.
31% of restaurants inform followers about their regular offers for different meals throughout the day (e.g. breakfast or lunch).
69% don't post about them.
41.7% of restaurants demonstrate the process of their meal preparation on social media.
58.3% don't show it.
45.6% of restaurants introduce recipes on their social media profiles.
54.4% prefer not to share them.
11.1% of restaurants publish facts about products or meals from their menus.
88.9% don't post this kind of content.
80% of restaurants notify their social media audience about discounts and special offers.
20% don't talk about them.
6.7% of restaurants publish posts related to sustainability issues.
93.3% prefer not to elaborate on this topic.