Conte.ai research reveals what Miami business angels are doing on social media

by Alex Bogins 15 minutes read updated on January 12, 2023
Are Miami business angels posting only business content on their social media accounts?
Private individuals who invest in companies solely for business reasons are known as business angels. They are frequently described as private or informal investors. Angel investors tend to be wealthy individuals with an extensive network of professional contacts or a high yearly income who wish to increase their fortune by investing in startups and growing companies. Beyond financial activity, they are all people with their friends and families, worries and joys. Is social media a preferred way for them to share all these?
We researched how Miami angel investors behave on Instagram, Facebook, Twitter, and LinkedIn. We discovered what they include on their accounts, what they’re talking about, how their behaviour varies from platform to platform, and much more. We also performed an in-depth analysis of Francis Suarez’s, Monique Idlett-Mosley’s, and Pitbull’s accounts.
Parts of the study were carried out by our analysts, and others were completed using AI. We found a perfect blend of artificial and natural intelligence to present a highly detailed report on Miami business angels’ behaviour on social media.
To begin with, let’s see what we found about the business angels on Instagram, Facebook, Twitter, and LinkedIn in general. Then we’ll move on to the three most publicly seen investors and continue to the features of each of the social media platforms separately.

What’s common on Miami business angels’ accounts

10% of the investors run social media accounts in their native language. 90% do it in English.
79% of the investors use hashtags on social media. 21% don't do it.
81% of the investors use emojis on social media. 19% don't do it.
5% of the investors specify the pronouns that should be used regarding them. 95% don't do it.
91% of the investors write about their professional characteristics and/or achievements in profile descriptions. 9% also mention themselves as being parents.
34% of the investors motivate their followers through posts. 66% choose not to publish motivational posts.
37% of the investors promote themselves or their projects on social media. 63% prefer not to do it.
38% of the investors promote other people and companies on their accounts. 62% don't publish this kind of post.
26% of the investors communicate with their followers by questioning their opinions in the posts. 74% don't ask their followers to express their views.
32% of the investors share their personal thoughts and reflections on social media.
68% don't include them in their posts.
21% of the investors publish personal quotes on social media. 79% don't place their own citations on their accounts.
30% of the investors stimulate their followers to join/read/check out something. 70% don't publish such calls to action.
35% of the investors publish event announcements. 65% don't notify their followers of upcoming events they could participate in.
24% of the investors congratulate their followers on various national holidays. 76% don't use their social network accounts for this purpose.
22% of the investors place birthday greetings for others on their social media pages. 78% prefer not to do it.
58% of the investors show their team members on their social media. 42% choose not to do it.
53% of the investors present their personal life on their accounts. 47% prefer not to elaborate on the topic of their personal life.
68% of the investors publish posts about their family members. 32% don't include photos or videos of them.
32% of the investors demonstrate their hobbies on social media. 68% don't discuss them.
12% of the investors publish video interviews with themselves from other sources. 88% don't duplicate them on their social media.
16% of the investors publish posts with gratitude to other people, companies or organisations for past events. 84% don't do it.
41% of the investors share their personal successes and achievements on social media. 59% prefer not to do it.
11% of the investors publish humorous posts on their social network accounts. For 89% of investors, there is no room for humour in their posts.
24% of the investors post flashbacks on social media. 76% don't share their memories.
0.8% of followers on a Miami angel investor’s account interact (like/comment/share) with a single post on average.
During the week, followers interact with posts most actively on Thursdays but least on Sundays.
During the day, followers interact with posts most actively between 14.00 and 18.00 GMT.

Francis Suarez, Monique Idlett-Mosley and Pitbull on social media

Business angels in Miami are different not only in their investment stages but also in the extent to which they prefer being public figures. We chose highly visible media people who are not only popular but regularly appear in various kinds of shows and on TV. Discover below what Francis Suarez, Monique Idlett-Mosley and Armando Perez (Pitbull) are doing on Instagram, Twitter, Facebook, and LinkedIn.
All three have business pages both on Instagram and Facebook.
All three tend to bring the same messages in their profile descriptions on Instagram, Twitter and Facebook, but not LinkedIn.
All three have the longest profile descriptions on LinkedIn.
Francis Suarez and Pitbull personalised their links the same way in three of the four studied networks. In contrast, Monique Idlett-Mosley’s links vary on each one.
Francis Suarez

Francis Suarez

The top three hashtags throughout
Suarez’s social media presence:
  • #miamitech
  • #miami
  • #cityofmiami
The volume of posts published across Suarez’s socials:
21.8% are on Instagram
1% are on LinkedIn
  • 1.3% of followers on Suarez’s profile interact with a single post on average.
  • 86.5% of Instagram posts are created by Suarez himself, 10.8% are co-authored posts called Collabs, and 2.7% are reposted (posts marked by #repost hashtag).
  • 70.6% of Twitter posts are created by Suarez himself, and 29.4% are shared from other people’s profiles.
  • 100% of Facebook posts are created by Suarez himself.
  • 100% of LinkedIn posts are created by Suarez himself.
The number of followers on each of Francis Suarez’s social networks (by the report publication date):
  • 138k followers are on Instagram
  • 137.5k followers are on Twitter
  • 33k followers are on Facebook
  • 19.3k followers are on LinkedIn
The number of followed profiles - connections on LinkedIn - on each of Francis Suarez’s social networks (by the report publication date):
  • 5239 profiles are followed on Twitter
  • 1567 profiles are followed on Instagram
  • 500+ connections on LinkedIn
  • 5 profiles are followed on Facebook
Suarez has verification marks
on Instagram, Twitter, and Facebook.
Monique Idlett-Mosley

Monique Idlett-Mosley

The top three hashtags throughout
Idlett-Mosley’s social media presence:
  • #undercoverbillionaire
  • #repost
  • #reachhigher
The volume of posts published across Idlett-Mosley’s socials:
41.6% are on Instagram
8.2% are on LinkedIn
  • 0.8% of followers on Idlett-Mosley’s profile interact with a single post on average.
  • 60.7% of Instagram posts are created by Idlett-Mosley herself, 35.7% are reposted (posts marked by #Repost hashtag), and 3.6% are Collabs.
  • 76.2% of Twitter posts are created by Idlett-Mosley herself. 23.8% are shared from other people’s profiles.
  • 75% of Facebook posts are created by Idlett-Mosley herself. 25% are shared from other people’s profiles.
  • 87.1% of LinkedIn posts are created by Idlett-Mosley herself. 12.9% are shared from other people’s profiles.
The number of followers on each of Monique Idlett-Mosley’s social networks (by the report publication date):
  • 46.5k followers are on Instagram
  • 20.7k followers are on Twitter
  • 5.3k followers are on Facebook
  • 170 followers are on LinkedIn
The number of followed profiles - connections on LinkedIn - on each of Idlett-Mosley’s social networks (by the report publication date):
  • 4524 profiles are followed on Instagram
  • 2438 profiles are followed on Twitter
  • 500+ connections on LinkedIn
  • 0 profiles are followed on Facebook
Monique Idlett-Mosley has
verification marks on Instagram and Twitter, as well as a ‘Premium member’ badge on her LinkedIn page.
Armando Perez

Armando Perez

The top three hashtags throughout
Pitbull’s social media presence:
  • #dale
  • #mrworldwide
  • #fireball
The volume of posts published across Pitbull’s socials:
20% are on Instagram
0.6% are on LinkedIn
  • 2.5% of followers on Pitbull’s profile interact with a single post on average.
  • 96.8% of Instagram posts are created by Pitbull himself, and 3.2% are Collabs.
  • 20% of Twitter posts are created by Pitbull himself, and 80% are shared from other people’s profiles.
  • 95.5% of Facebook posts are created by Pitbull himself, and 4.5% are shared from other people’s profiles.
  • 100% of LinkedIn posts are created by Pitbull himself.
The number of followers on each of Armando Perez’s social networks (by the report publication date):
  • 52M followers are on Facebook
  • 24.9M followers are on Twitter
  • 9.7M followers are on Instagram
  • 3.4k followers are on LinkedIn
The number of followed profiles - connections on LinkedIn - on each of Armando Perez’s social networks (by the report publication date):
  • 2299 profiles are followed on Twitter
  • 353 profiles are followed on Instagram
  • 243 profiles are followed on Facebook
  • hidden connections on LinkedIn
Pitbull has verification marks
on Instagram, Twitter and Facebook, as well as a ‘Top Voice’ badge on his LinkedIn page.
Now it’s time to look at each of the social networks separately. More categorised data relating to the Miami business angels’ accounts on Instagram, Twitter, Facebook, and LinkedIn is presented below.

Instagram as the Miami business angels' playground

28.7% of the investors have accounts on Instagram. 71.3% aren't present on this social network.
Among those with existing Instagram pages…
91% of the investors place content on their Instagram accounts. 9% leave them empty.
62% of the investors have public Instagram accounts open to anybody. 38% have private accounts where it's only possible to see posts after getting access from the owner.
48% of the investors have business pages on Instagram. 52% have personal ones.
78% of the investors fill in their profile descriptions on Instagram. 22% leave them empty.
53% of the investors add a business category in their profile descriptions on Instagram. 47% leave this space empty.
68% of the investors have the Story Highlights section filled in on their Instagram accounts. 32% don’t upload anything to it.
84% of the investors upload vertical videos called ‘Reels’ on Instagram (best suited for smartphones). 16% don’t use this format.
12% of the investors upload Instagram Guides. 88% don't use the format of little blogs by the platform.
32.2% of the investors have verified accounts on Instagram. 67.8% don’t have verification check marks near their account names.
82% of the investors publish posts regularly on Instagram. 18% are inactive.
On average, 1.2% of followers on a Miami angel investor’s account interact (like/comment/share) with every single post on Instagram.
34.6% is the maximum volume of followers on a Miami business angel’s account that interact (like/comment/share) with a single post on Instagram.
The three most interesting post topics for the investors’ followers on Instagram:
34.6% of followers interact with posts including investor’s media appearances;
12.9% of followers interact with posts about holiday party celebrations;
10.9% of followers interact with posts depicting an investor spending time with their families/loved ones.
The three least interesting post topics for the investors’ followers on Instagram:
0.5% of followers interact with posts, including birthday wishes to friends/loved ones/family members;
0.1% of followers interact with Q&A video posts;
0.01% of followers interact with posts about casual pastimes like going to restaurants, cinemas, date nights, etc.
During the week, followers interact with the investors’ posts on Instagram, most on Thursdays and Saturdays and least on Sundays.
During the day, followers interact with the investors’ posts on Instagram most actively between 13.00 and 23.00 GMT.
23 posts is the average number that the investors publish on their Instagram accounts per month.

Twitter as the Miami business angels' playground

66.7% of the investors have accounts on Twitter. 33.3% aren't present on this social network.
Among those with existing Twitter pages…
98% of the investors place content on their Twitter accounts. 2% leave them empty.
96% of the investors have public accounts with content available to everyone on Twitter. 4% of the investors have private profiles.
85.2% of the investors have cover photos on Twitter. 14.8% don't upload this profile element.
85.2% of the investors fill in their profile descriptions on Twitter. 14.8% leave them empty.
44.4% of the investors have verified accounts on Twitter. 55.6% don’t have verification check marks near their account names.
88.5% of the investors publish posts on Twitter regularly. 11.5% are inactive.
59.3% of the investors created their Twitter accounts earlier than in 2010. 40.7% registered them in 2010 and later.
11.1% of the investors artificially stimulate activity on their Twitter accounts. 88.9% don't pay for fake engagement.
On average, 0.3% of followers on a Miami angel investor’s account interact (like/comment/share) with every single post on Twitter.
16.5% is the maximum volume of followers on a Miami business angel’s account that interact (like/comment/share) with a single post on Twitter.
The three most interesting post topics for the investors’ followers on Twitter:
16.5% of followers interact with posts concerning politics;
14.8% of followers interact with posts announcing the launch of any products;
13.4% of followers interact with posts expressing gratitude towards the employees of the investor's company.
The three least interesting post topics for the investors’ followers on Twitter:
2% of followers interact with lifestyle posts;
0.5% of followers interact with posts in which an investor shares links to articles, reports, and news;
0.2% of followers interact with posts on abstract topics that are not directly related to an investor’s activities or personal life.
During the week, followers interact with the investors’ posts on Twitter, most on Tuesdays and Fridays and least on Sundays.
During the day, followers interact with the investors’ posts on Twitter most actively between 14.00 and 18.00 GMT.
50 posts is the average number that the investors publish on their Twitter accounts per month.

Facebook as the Miami business angels’ playground

37% of the investors have accounts on Facebook. 63% aren’t present on this social network.
Among those with existing Facebook pages…
92.9% of the investors place content on their Facebook pages. 7.1% have personal accounts.
39.3% of the investors have business pages on Facebook. 60.7% follow others.
96.3% of the investors have cover photos on Facebook. 3.7% don’t upload this profile element.
65.4% of the investors fill in their profile descriptions on Facebook. 34.6% leave them empty.
6.3% of the investors include their hobbies in Facebook descriptions. 93.7% prefer not to specify them.
21.4% of the investors have verified accounts on Facebook. 78.6% don’t have verification check marks near their account names.
24% of the investors capture moments of their lives in the ‘Featured’ section on Facebook. 76% don’t do it.
53.9% of the investors publish posts on Facebook regularly. 46.1% are inactive.
On average, 0.5%of followers on a Miami angel investor’s account interact (like/comment/share) with every single post on Facebook.
5% is the maximum volume of followers on a Miami business angel’s account that interact (like/comment/share) with a single post on Facebook.
The three most interesting post topics for the investors’ followers on Facebook:
5% of followers interact with posts about an investor’s family;
4.5% of followers interact with posts about projects an investor’s company is involved in;
3.9% of followers interact with posts about an investor’s participation in public life.
The three least interesting post topics for the investors’ followers on Facebook:
0.1% of followers interact with posts-shares about different current events;
0.05% of followers interact with posts designed as short notes in pictures;
0.01% of followers interact with posts on abstract topics that are not directly related to an investor's activities or personal life.
During the week, followers interact with the investors’ posts on Facebook, most on Thursdays and Fridays and least on Sundays.
During the day, followers interact with the investors’ posts on Facebook most actively between 14.00 and 15.00 GMT.
10 posts is the average number that the investors publish on their Facebook accounts per month.

LinkedIn as the Miami business angels' playground

94.4% of the investors have accounts on LinkedIn. 5.6% aren't present on this social network.
Among those with existing LinkedIn pages…
90% of the investors place content on their LinkedIn pages. 10% have empty profiles.
53.3% of the investors have premium accounts on LinkedIn. 46.7% use standard ones.
73.3% of the investors have cover photos on LinkedIn. 26.7% don't upload this profile element.
65.4% of the investors fill in their profile descriptions on LinkedIn. 34.6% leave them empty.
80% of the investors publish posts on LinkedIn regularly. 20% are inactive.
1.3% of followers on a Miami angel investor’s account interact (like/comment/share) with every single post on LinkedIn on average.
6.8% is the maximum volume of followers on a Miami business angel’s account that interact (like/comment/share) with a single post on LinkedIn.
The three types of posts that the investors publish the most on LinkedIn:
45% publish posts directly related to an investor's activities;
37% publish event announcements;
21% publish posts about their participation in a particular project.
The three types of posts that the investors publish the least on LinkedIn:
7% publish posts about hiring opportunities in an investor’s company;
5% publish lifestyle-related posts;
1.9% publish posts with links to an article or news item without comment or a very short note.
During the week, followers interact with the investor’s posts on LinkedIn, most on Thursdays and Saturdays and least on Sundays.
During the day, followers interact with the investor’s posts on LinkedIn most actively between 15.00 and 18.00 GMT.
21 posts is the average number that the investors publish on their LinkedIn accounts per month.

Time to sum up

Research showed that Miami business angels have a lot in common regarding their behaviour on social media. Notably, photos of the investors with their family members were published by most of them. There were also a few traits that made the profiles stand out from the rest.
Below is a list of post types that are unusual for most Miami business angels' accounts but are found in one or more of them:
  • Posts about an investor’s family members’ life stories;
  • Posts illustrated with an image of a QR code that leads to an investor’s other social media account;
  • Posts illustrated with an memoji of an investor;
  • Posts about a person's media placements illustrated with screenshots;
  • Posts with video explanations of ways to brew the cup of 'caffeinated goodness';
  • Posts with checklists;
  • Posts with historical recollections for a specific day in previous years;
  • Posts about astronomical phenomena;
  • Posts with memes;
  • Posts with an investor’s pet;
  • Posts with an investor’s family movie;
  • Posts with a screenshot from a notepad on the phone.
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