These are web services that help generate textual or graphic content. They can, for instance, replace
human copywriters by creating various types of original content in minutes with a GPT (Generative
Pre-trained Transformer). You only need to supply the topic or general idea of the text,
some description of what it should be about and the context, and decide your preferred writing tone.
Examples of companies in this category:
In essence, these are artificial intelligence-based content generators used to create different kinds
of texts and graphics. You can open an account there and work independently; however, if you need
to create social media posts, you will discover that in order to publish a text on social media,
you need to come up with a topic for it. The neural network will not come up with a topic for you,
it will only write a text on the topic you provide.
With these tools, there is no such scenario in which you enter the service, let it know that you run
an Italian restaurant and that you need 10 social media posts with texts and graphics drawn for them.
Moreover, neural networks can either draw graphics, like MidJourney and Stability AI,
or write texts, like GPT-3 – they cannot do both.
Furthermore, for a network to draw successfully, you need to know how to work with it, give it specific
requests and continually work to master this tool. The neural networks that write the texts will also
only write them at your request. That is, you need to know exactly what each post on your social network
will be about – so you need to have some marketing skills and knowledge.
And in the end, any social media post needs both text and graphics. All these tools cost money,
they cost tens and hundreds of hours of development, and hours of work.
Then, even if the graphics are drawn, you will need to add a logo to them, a phone number or an address,
a promotional text or a slogan. That is, you cannot just publish a beautiful photo, you also need
to master the classic graphics tools yourself.